INDUSTRY:
BABY AND MOM NICHE
CLIENT:
INKWELL & INDIGO
ROLE:
about.
As the Pinterest Manager for a baby and mom-centered Etsy brand, I crafted and implemented a content strategy designed to grow visibility, drive consistent shop traffic, and support long-term sales. By aligning seasonal trends with high-intent keywords and optimizing visual content, we achieved meaningful results in both reach and revenue within just a few months.
This role required both creative direction and analytical oversight—balancing pin design, SEO writing, and performance tracking to ensure sustained growth across product lines like baby keepsakes, name signs, and personalized gifts.
role.
• Grew Pinterest monthly views from 1.6K to over 40K through consistent posting, optimized pin designs, and trend-aligned board strategies
• Contributed to a 3.5K+ increase in Etsy sales over 6 months by targeting high-converting keywords and linking pins to top-performing listings
• Planned and scheduled seasonal pins for baby milestones, holiday gifting, and motherhood-related search trends
• Designed custom pin graphics in Canva to match the brand’s warm, sentimental aesthetic
• Wrote SEO-optimized pin titles and descriptions using a mix of Etsy search data, Pinterest trends, and competitive analysis
• Monitored and refined strategy monthly, identifying top-performing content and adjusting focus to increase click-through and saves
• Collaborated on product visibility strategy, aligning pin content with Etsy listing updates and promotional goals
• Monitored and refined strategy monthly, identifying top-performing content and adjusting focus to increase click-through and saves
tools.
review.
Nikki
Founder & CEO
