INDUSTRY:
ETSY
CLIENT:
FCC LCC
ROLE:
about.
Adapted SEO strategies across multiple Etsy shops, ranging from home decor to garden displays and seasonal gift items. Each shop required a unique approach, tailoring keywords, listing structure, and visual presentation to match buyer behavior, trends, and search intent within its niche. This role combined data-backed research with creative listing enhancements to improve both visibility and conversion across diverse product categories.
role.
• Optimized product listings for a variety of Etsy shops: home decor, garden signs, seasonal gifts, and more
• Performed niche-specific keyword research using Erank, Etsy search data, and competitor trends
• Rewrote product titles, tags, and descriptions to improve visibility and conversion
• Advised on image sequencing and listing photo improvements for better click-through appeal
• Increased engagement on multiple listings by targeting high-intent seasonal keywords
• Applied custom strategies per niche from rustic garden signage to cozy interior décor
tools.
review.
Andrew
Founder & CEO
