about.
Led a full-scope Shopify project for an aromatherapy eCommerce brand, handling product uploads, SEO-friendly descriptions, and homepage layout tweaks to improve user experience. Developed supporting blog content, assisted in Facebook ads, and email marketing campaigns to increase engagement and customer retention.
role.
• Created content and email marketing campaigns that aligned with the brand’s tone and seasonal goals helping increase engagement, customer retention, and repeat purchases through thoughtful storytelling and strategic messaging.
• Handled Shopify order management, including order tracking, customer updates, and fulfillment coordination, ensuring a smooth post-purchase experience and timely delivery.
• Managed Shopify storefronts and product pages, handling everything from product uploads and layout tweaks to app integrations for reviews, bundles, and shipping. Ensured a smooth shopping experience across both desktop and mobile.
• Optimized product listings for SEO, crafting keyword-rich titles and descriptions that aligned with search trends and buyer intent, designed to boost both discoverability and conversions.
